Monday, June 30, 2008

Ferrari California assembly underway at Maranello

Ferrari, Maranello, Ferrari California

by Noah Joseph

Several months ahead of its scheduled debut at this fall's Paris auto salon, production of the new Ferrari California has already begun at the Ferrari factory in Maranello. The news comes after previous speculation suggested that the California might have to be assembled off-site – potentially at sister-company Maserati's nearby facility in Modena – because the existing Ferrari assembly lines were already at full capacity. However, having now unveiled its newly-retooled manufacturing facility under the Formula Uomo program, the company has apparently increased production capacity to accommodate the assembly of the California, thus securing its legitimacy in the eyes of enthusiasts and potential customers alike।

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