Tuesday, March 1, 2011

Saab PhoeniX Concept previews a new Swedish shape

by Steven J. Ewing

It's been about one year since Saab and General Motors parted ways, and the automaker is hellbent on showing the world what it's capable of creating on its own means. In addition to an Independence Edition of the 9-3 Convertible, Saab is showing off a major concept for the brand at this year's Geneva show – a design that will preview the future face of the automaker, penned by famed designer Jason Castriota. In case you haven't been paying attention, Castriota has created such pretty creations as the Ferrari P4/5 by Pininfarina and Bertone Mantide.

Castriota's latest creation, the Saab PhoeniX, is a sleek hatchback concept that uses the automaker's new 'aeromotional' design language. Saab describes this as "a visual evocation of the aerodynamic design principles and passion for innovation that inspired the creators of Saab's first car, the iconic Ursaab." Long story short – absolute gorgeousness. The concept uses butterfly doors that reveal a two-plus-two seating arrangement, and the modern interpretation of the Saab teardrop shape is seriously attractive.

Under the shapely metal is Saab's 200-horsepower 1.6-liter turbocharged inline-four mated to the automaker's XWD all-wheel-drive system. Inside, the PhoeniX uses the new Saab IQon infotainment platform that uses the Google Android operating system. The car itself may be totally conceptual, but we'll see IQon make its way into Saab products in the coming years...

1 comment:

Anonymous said...

Here is Similar Story

Perhaps the surprise of the Geneva auto show’s press previews, which concluded today, was the Saab PhoeniX, a concept that could presage the shape of a new 9-3. But Jason Castriota, the executive design director for Saab, has set off something of a controversy among Saab fans with his vision for the Swedish brand’s future form.

“It symbolizes a renaissance of the innovative spirit and passion that drove Saab to build its first car,” said Mr. Castriota in a statement. “This design aesthetic will shape and differentiate future models in the Saab portfolio.”

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